Fordham White wanted something fun yet luxurious for their flagship hair salon in Greek Street, Soho.
The design concept unashamedly borrows from local sex shops with a rose tinted glass shop front leading clients through to a smoked mirror interior with a translucent hairy ceiling made from the ubiquitous tassels found across shop doorways. A FYA designed Roccoesque couch completes the sumptuous and sensual interior.
“The convincing design adds a sign of lucid expressive force to a rather anonymous, regular space which intensifies the illusion of spaciousness.”
INTERNI MAGAZINE
FX International Interior Design Awards, Best Retail Concept, 2002
